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Tips To Make Money Out Of Your Closet

Have you ever wondered what to do with those outfits hanging in your closet and you have no need of? Yes I know you have lots of them. Sometimes we make some purchases on impulse, and then later realize we actually did not need the items. Or you purchase an outfit hoping to 'grow' into it, either by weight loss or weight gain and that does not happen. You are then stuck with an outfit that does not fit. It could even be an outfit you bought for an occasion and never wore after that occasion. All these can be turned to cash instead of wasting away in your closet. Listed below are ways you can convert your fashion items to cash. RENT: A good way to make money without actually letting your fashion pieces go, is by renting them out. There are people who are tight on a budget and need a quick fix for an event, such people will rather rent than buy, and you have your money in your pocket. However, you need to be mindful and ensure you have a return policy in place SELL: There a a cou

Importance of Target Marketing

In our last post, we talked about how to identify your customers . Today, we'll look at why it is important to tailor our marketing campaign to suit these customers. Not having a target market, is like finding a needle in a haystack. You are literally searching blindly, for something you may never find. For your marketing campaign to be effective, it is essential that you make use of target marketing in order to achieve desired results. Let us look at this in detail. - Cost Minimization: Target marketing helps you minimize cost because you are focusing mainly on a defined audience, as against trying to reach as many people as possible who may not even be interested in your products. This helps prevent wastage. -Increased ROI: It can be really disappointing when you spend heavily on marketing and it yields little or no result. However, marketing to the right audience increases your Return on Investment (ROI), because you are speaking to people who desire what you have to offer. Wha

Fashion Business: How To Identify Your Customers

As a fashion entrepreneur or an aspiring one, it is essential that you know who your customers are. Identifying your customers and what their needs are, will set your business in the right part. When a customer's needs are met, it will more often than not, lead to increase in sales. Now how do you identify who they are? We'll look at these two parameters as determinants: Demographic and Psychographic Segmentation. Demographics focus on physical factors such as age, gender, income. Psychographics on the other hand focus on intrinsic factors such as, personality and lifestyle. Let us take a look at these different factors individually. DEMOGRAPHICS Age : What age group do you want to cater to? You need to set an age range and ensure that this range is not so wide. After establishing the age group, you are able to sell/create designs that will be appealing to this category of people. You might have great designs, but if you are marketing to the wrong age group, you most likely wi

Let's Talk Fashion & Styling

Fashion, we can say, is as old as the human race and we can see how it has evolved from the early years, to the middle ages up till the 21st century. In the past, women wore really long modest dresses, as the middle ages approached, they switched it up a bit and were adorned with more elaborate outfits, like layered skirts, corsets, etc. Different factors over the years have bee responsible for this evolution, such as age, values, environment, societal changes, amongst others. Photo credit: vue.ai A lot of us see fashion in different ways, some see it as following trend, for others, it is the art of styling, but one thing remains sure and that is, fashion is a form of self expression. The famous designer Gianni Versace once said, "Don't be into trends. Don't make fashion own you but decide what you are, what you want to express by the way you dress and the way you live". One good thing about fashion is its versatility. You can create your own style and stick with it.

Fashion Meets Business

Hello! Hello! Hello!!! Welcome to the exciting world of SQ where fashion meets business. My name is Lolade, a fashion enthusiast and a budding marketing expert. I will be taking you on a journey on how the fashion business has evolved over the years, the importance of target marketing, a few tips and tricks on running a successful business, styling tips, amongst others. Growing up as an only girl, I will play dress up with my mum's clothes, spend hours in front of the mirror admiring my beautiful self. As I grew older, I developed great interest in fashion, most likely prompted by the many fashionable aunties around me. I was also a huge fan of Jennifer Lopez's style. Today, I find myself in the marketing world, merging my passion with business. Sounds great, right?! Who wouldn't want to make some cash doing what they love. I'll like you to follow me on this ride as we explore ways of making the best out of fashion. Cheers Lolade for SQ