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How To Stay Stylish On A Budget

Looking good, is an essential element to feeling confident. There is a general notion that looking good does not come cheap. However, you do not have to break the bank to look the part. I will be showing you tips on staying stylish without spending a fortune. Let us look at some of these tips below. - Invest In Basics : Get yourself a few basic pieces with neutral colours. Neutral colours help you combine different outfits easily without having to own so many pieces. Examples of neutrals are black, grey, white, navy, brown. One staple must have is the good old little black dress. Trust me this is not just a cliché. You can never go wrong with black. Throw on a pop of colour and your look comes alive.  - Look out for sales : Different stores usually have seasonal sales. You can get great outfits for as low as half the price or even more, thereby saving some cash. - Understand your body shape : Shopping outfits that flatter your shape makes you look confident and stylish.  - Sho...
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Fashion Meets Business

Hello! Hello! Hello!!! Welcome to the exciting world of SQ where fashion meets business. My name is Lolade, a fashion enthusiast and a budding marketing expert. I will be taking you on a journey on how the fashion business has evolved over the years, the importance of target marketing, a few tips and tricks on running a successful business, styling tips, amongst others.

Growing up as an only girl, I will play dress up with my mum's clothes, spend hours in front of the mirror admiring my beautiful self. As I grew older, I developed great interest in fashion, most likely prompted by the many fashionable aunties around me. I was also a huge fan of Jennifer Lopez's style. 


Today, I find myself in the marketing world, merging my passion with business. Sounds great, right?! Who wouldn't want to make some cash doing what they love. I'll like you to follow me on this ride as we explore ways of  making the best out of fashion.


Cheers

Lolade for SQ

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How To Stay Stylish On A Budget

Looking good, is an essential element to feeling confident. There is a general notion that looking good does not come cheap. However, you do not have to break the bank to look the part. I will be showing you tips on staying stylish without spending a fortune. Let us look at some of these tips below. - Invest In Basics : Get yourself a few basic pieces with neutral colours. Neutral colours help you combine different outfits easily without having to own so many pieces. Examples of neutrals are black, grey, white, navy, brown. One staple must have is the good old little black dress. Trust me this is not just a cliché. You can never go wrong with black. Throw on a pop of colour and your look comes alive.  - Look out for sales : Different stores usually have seasonal sales. You can get great outfits for as low as half the price or even more, thereby saving some cash. - Understand your body shape : Shopping outfits that flatter your shape makes you look confident and stylish.  - Sho...
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Fashion Business: How To Identify Your Customers

As a fashion entrepreneur or an aspiring one, it is essential that you know who your customers are. Identifying your customers and what their needs are, will set your business in the right part. When a customer's needs are met, it will more often than not, lead to increase in sales. Now how do you identify who they are? We'll look at these two parameters as determinants: Demographic and Psychographic Segmentation.  Demographics focus on physical factors such as age, gender, income. Psychographics on the other hand focus on intrinsic factors such as, personality and lifestyle. Let us take a look at these different factors individually. DEMOGRAPHICS Age : What age group do you want to cater to? You need to set an age range and ensure that this range is not so wide. After establishing the age group, you are able to sell/create designs that will be appealing to this category of people. You might have great designs, but if you are marketing to the wrong age group, you most likely wi...
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