Looking good, is an essential element to feeling confident. There is a general notion that looking good does not come cheap. However, you do not have to break the bank to look the part. I will be showing you tips on staying stylish without spending a fortune. Let us look at some of these tips below. - Invest In Basics : Get yourself a few basic pieces with neutral colours. Neutral colours help you combine different outfits easily without having to own so many pieces. Examples of neutrals are black, grey, white, navy, brown. One staple must have is the good old little black dress. Trust me this is not just a cliché. You can never go wrong with black. Throw on a pop of colour and your look comes alive. - Look out for sales : Different stores usually have seasonal sales. You can get great outfits for as low as half the price or even more, thereby saving some cash. - Understand your body shape : Shopping outfits that flatter your shape makes you look confident and stylish. - Sho...
As a fashion entrepreneur or an aspiring one, it is essential that you know who your customers are. Identifying your customers and what their needs are, will set your business in the right part. When a customer's needs are met, it will more often than not, lead to increase in sales. Now how do you identify who they are? We'll look at these two parameters as determinants: Demographic and Psychographic Segmentation.
Demographics focus on physical factors such as age, gender, income. Psychographics on the other hand focus on intrinsic factors such as, personality and lifestyle.
Let us take a look at these different factors individually.
DEMOGRAPHICS
Age: What age group do you want to cater to? You need to set an age range and ensure that this range is not so wide. After establishing the age group, you are able to sell/create designs that will be appealing to this category of people. You might have great designs, but if you are marketing to the wrong age group, you most likely will not make sales.
Gender: Who are you selling to? Are you selling to the men, women or both? This is important if your designs are gender specific, as it helps you target your market easily. As a matter of fact, I think this is the easiest segmentation. It is worthy of note that gender specific products can still be marketed to the opposite gender as gift ideas *wink* For instance, you sell fashionable designer handbags for women. It is only natural to target women. However, there are men who are also your potential customers, because these items can be purchased as gifts for their significant other.
Income: What income level are you looking at? As we know, affordability is relative. What Person A can afford might be too expensive for Person B.
Occupation: As a fashion entrepreneur, it is important to understand that while your customers want to look fashionable, they will most likely be looking out for functionality as well. So you're considering what their occupation is and what will be useful to them.
PSYCHOGRAPHICS
Personality: Are they outgoing, introverted, compulsive?
Style: What is their fashion sense like? Do they like to follow trend or they just want comfort?
There are other factors like how often they shop, how they like to shop, where they like to shop, do they prefer quality or quantity?
Once all these have been identified, your are then able to create a persona. This makes it easier to develop the right marketing campaign which will in turn generate sales.
Nice read👌
ReplyDeleteThank you for this article. It is quite inightful.
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